How To Create Effective App Screenshots For Your App Page

Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield. App developers have to fight for recognition or otherwise be drowned in an ocean of competing mobile applications. App store optimization (ASO), a strategy similar to SEO but specifically applied to the app pages in app stores, has become a handy addition to an app developer’s marketing plan, and promises to help increase visibility – and, as a consequence, downloads – of a mobile app. ASO consists of many elements, and should be considered a key component of publishing an app in an app store of choice. It encompasses every detail of a mobile app’s page, and can be split into on-page and off-page elements. On-page app store optimization elements include all components that appear directly on an app page on the relevant app store.